We develop artificial intelligence systems that help organizations understand, predict, and strategically influence public opinion in an era of algorithmic discourse.
focilab exists to help organizations navigate the complex landscape of machine age public opinion. We believe that those who understand and skillfully employ the instruments of consent engineering will shape the discourse of the future—while those who ignore these capabilities risk becoming marginalized by environments their competitors have already designed.
We provide the research, intelligence platforms, and strategic frameworks that enable sophisticated organizations to become architects rather than targets of public opinion manipulation.
Our approaches are grounded in established scholarship on public opinion, mass communication, and behavioral psychology—from Bernays to the present day.
We leverage artificial intelligence to accomplish at scale what previous generations accomplished manually—sentiment analysis, persona deployment, consensus engineering.
We maintain transparency about capabilities and encourage responsible deployment. The power to shape opinion carries obligations that sophisticated users must recognize.
We believe in quantifying results. Our intelligence platforms provide real-time metrics on sentiment shift, consensus binding, and opinion trajectory.
Founder & Chief Strategist
Former director of behavioral research at a major public relations firm. Author of "Synthetic Consent: AI and the Architecture of Public Opinion" (2024). Doctoral research on algorithmic persuasion systems at MIT Media Lab.
Chief Technology Officer
Previously led machine learning teams at two major social media platforms, where he developed real-time sentiment analysis systems processing over 500 million posts daily. PhD in Computational Social Science from Stanford.
Head of Research
Behavioral psychologist specializing in choice architecture and nudge theory. Former consultant to Fortune 500 companies on ethical persuasion frameworks. Author of over 40 peer-reviewed papers on opinion formation.
focilab recognizes that the power to engineer consent carries significant ethical obligations. Our services are designed for organizations seeking to communicate more effectively with their stakeholders—not to deceive or manipulate without awareness.
We do not deploy our technologies for purposes that would violate applicable laws or professional codes of conduct. We encourage all clients to consider the implications of their consent engineering activities and to maintain transparency appropriate to their contexts.
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